# Beyoncé returns to i-D with a Cécred poster zine and a message beyond her music

The limited-edition publication pairs a new interview with Beyoncé and Tina Knowles with poster-scale photography as Cécred expands into the UK.

By The Signal Edition | Culture / Celebrity
Published: 2026-10-26T22:12:00Z
Updated: 2026-10-26T22:12:00Z
Canonical: https://www.thesignaledition.com/article/beyonce-id-cecred-zine-wdvhjv
Image: https://www.thesignaledition.com/media/eb4ebbf6417b6077d9b51422ed8eb88c.jpg (Cropped i-D cover photograph of Beyoncé for the special Cécred zine.; credit: Blair Caldwell / i-D)

## Summary
- i-D announced a special Beyoncé and Cécred zine on October 26, marking her first cover for the publication in 20 years.
- In an interview excerpt, Beyoncé said she wanted the products to appeal even to people who dislike her music.
- The eight-page poster zine is listed at £16, with worldwide shipping scheduled to begin November 10.

## A new cover and interview

Beyoncé returned to i-D on Monday, October 26, with a special Cécred poster zine tied to her haircare brand’s expansion into the United Kingdom. The publication combines exclusive photographs with a conversation featuring Beyoncé and her mother, Tina Knowles, about the company and their experiences with haircare. [1](https://i-d.co/article/beyonce-cecred-zine/) [4](https://www.revolt.tv/article/beyonce-people-who-cant-stand-music-use-cecred-it-works)

The appearance comes 20 years after Beyoncé’s previous i-D cover, which accompanied the 2006 release of B’Day. For the new edition, interviewer Eni Subair spoke with both women. i-D released an excerpt online and said the limited-edition publication is available directly through its own store. [1](https://i-d.co/article/beyonce-cecred-zine/)

## A business meant to stand on its own

Asked what she found most rewarding about building Cécred, Beyoncé pointed to the community developing around it across different hair textures, generations and backgrounds. She described herself as the brand’s founder, creative leader and sole investor, distinguishing that role from being its advertising face. Her aim, she said, was to solve practical haircare problems rather than rely on musical fandom. [1](https://i-d.co/article/beyonce-cecred-zine/) [4](https://www.revolt.tv/article/beyonce-people-who-cant-stand-music-use-cecred-it-works)

People also reported the comments and revisited the family history behind the business. Beyoncé has previously described watching entrepreneurial women in her mother’s salon and seeing how caring for clients’ hair could affect their confidence and wellbeing. That experience helped shape her interest in creating a haircare company. [3](https://people.com/beyonce-message-to-critics-cecred-haircare-rare-comments-12195099)

## What the publication contains

The i-D store describes the edition as an eight-page, double-sided A2 poster zine. Its listing names Beyoncé as Cécred’s founder, sole investor and chairwoman, with Knowles serving as vice chairwoman, and dates the brand’s American launch to 2024. The new publication focuses on their haircare experience and the company’s move into the UK. [2](https://shop.i-d.co/products/beyonce-cecred-zine)

The listed price is £16, including tax, and the store says worldwide shipping will begin November 10. Purchases are limited to two copies per person, and the first 1,000 copies will be hand-numbered. The shipping date means the announcement and online interview excerpt precede the arrival of the physical edition. [2](https://shop.i-d.co/products/beyonce-cecred-zine)

## Photography accompanies the brand conversation

Page Six reported that the cover was photographed by Blair Caldwell and styled by Shiona Turini, with hair by Neal Farinah using Cécred products. The image features Beyoncé in a cream fur stole, black tights, heels and diamond jewelry. The fashion presentation accompanies the business-focused interview rather than replacing it: the zine includes both the new imagery and the conversation. [5](https://pagesix.com/2026/10/26/style/beyonce-wears-nothing-but-fur-heels-and-jewels-on-the-cover-of-i-d-magazine/)

The company’s original Foundation collection contained eight products intended for cleansing, conditioning and strengthening hair, according to People’s account of its launch. In the new interview, Beyoncé framed product performance as the central goal, saying she wanted customers to choose Cécred even when they were not fans of her music. [3](https://people.com/beyonce-message-to-critics-cecred-haircare-rare-comments-12195099) [4](https://www.revolt.tv/article/beyonce-people-who-cant-stand-music-use-cecred-it-works)

## Reporting sources
1. [i-D: Introducing the i-D Beyoncé Zine](https://i-d.co/article/beyonce-cecred-zine/) (2026-10-26)
2. [i-D Magazine Store: Beyoncé Zine](https://shop.i-d.co/products/beyonce-cecred-zine) (2026-10-26)
3. [People: Beyoncé Says She Wanted People Who ‘Can’t Stand’ Her Music to Still Love Her Haircare Brand Cécred: ‘It Works’](https://people.com/beyonce-message-to-critics-cecred-haircare-rare-comments-12195099) (2026-10-26)
4. [REVOLT: Beyoncé shares why people who ‘can’t stand’ her music use CÉCRED](https://www.revolt.tv/article/beyonce-people-who-cant-stand-music-use-cecred-it-works) (2026-10-26)
5. [Page Six: Beyoncé wears nothing but fur, heels and jewels on the cover of i-D magazine](https://pagesix.com/2026/10/26/style/beyonce-wears-nothing-but-fur-heels-and-jewels-on-the-cover-of-i-d-magazine/) (2026-10-26)