# Cuttable Raises A$20 Million to Take Its AI Ad-Testing Platform Further in the U.S. The Melbourne-founded startup is relaunching its software to link ad creation with campaign results. Cuttable says the U.S. now generates 40% of its revenue, about a year after entering the market. By The Signal Edition | Business / Digital marketing Published: 2026-10-26T18:21:34Z Updated: 2026-10-26T18:21:34Z Canonical: https://www.thesignaledition.com/article/cuttable-ai-ads-ecff409 Image: https://www.thesignaledition.com/media/0e8f570b47bc9cdd9b2adcf97f37aa96.webp (Cuttable’s ad-design dashboard showing a grid of ecommerce campaign creatives; credit: Source: Cuttable) ## Summary - Cuttable announced an A$20 million Series A led by Airtree Ventures on Oct. 22, 2026; Square Peg, Rampersand and Glitch Capital also participated. - The company relaunched its AI ad platform to combine creative generation with Meta campaign performance data and recommendations for what to make next. - Cuttable says the United States now accounts for 40% of its revenue and that it is expanding its San Francisco team. - Published customer totals differ: Startup Daily reported more than 440 ecommerce brands, while Cuttable’s Oct. 23 release said more than 420; the company did not explain the discrepancy. ## Funding backs an expansion beyond ad generation Cuttable, a Melbourne-founded advertising technology startup, has raised A$20 million in Series A funding led by Airtree Ventures and relaunched its AI platform with a focus on learning from campaign results. The funding was announced on Oct. 22, 2026. Existing backers Square Peg, Rampersand and Glitch Capital also joined the round, according to Startup Daily and the company’s announcement. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [2](https://www.adweek.com/media/pitch-deck-cuttable-raises-20m-to-turn-brands-photos-and-videos-into-meta-ads/) [3](https://www.startupdaily.net/topic/funding/sam-kroonenburgs-adtech-cuttable-adds-20m-million-series-a/) The company says it will use the capital to develop the product and grow teams in Melbourne, New York and San Francisco. Cuttable’s U.S. business is a central part of that plan: in an Oct. 23 release, the company said it had entered the market about a year earlier and that the region now produces 40% of its revenue. That figure is company-reported, not an independently audited breakdown. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [2](https://www.adweek.com/media/pitch-deck-cuttable-raises-20m-to-turn-brands-photos-and-videos-into-meta-ads/) ## The platform connects creative choices to results Cuttable’s earlier product concentrated on producing social ads. The relaunch adds a feedback loop: the company says its software uses a brand’s creative assets, product information and campaign history to help recommend what to test next, then turns approved briefs into editable ads. The company says the system can send finished creative to Meta Ads Manager and read performance measures such as click-through rate and return on ad spend back into future briefs. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [2](https://www.adweek.com/media/pitch-deck-cuttable-raises-20m-to-turn-brands-photos-and-videos-into-meta-ads/) Startup Daily reports that the platform can draw on Shopify and marketing tools including Klaviyo, Triple Whale and Motion, while product stock levels can inform which items a brand chooses to promote. The workflow is aimed at ecommerce and performance-marketing teams that need to produce and test new creative frequently; marketers retain editing control and final approval, the publication reported. [3](https://www.startupdaily.net/topic/funding/sam-kroonenburgs-adtech-cuttable-adds-20m-million-series-a/) ## Customer totals vary across reports Cuttable’s published customer counts do not line up exactly. Startup Daily reported on Oct. 22 that the company worked with more than 440 ecommerce brands across the United States, Australia, New Zealand, Asia and Europe. Cuttable’s own release the following day gave a lower threshold of more than 420 brands and named customers including lululemon, Rodan & Fields and Brick. Neither account explains the difference, so the figures should be treated as separate reported snapshots rather than a precise growth trend. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [3](https://www.startupdaily.net/topic/funding/sam-kroonenburgs-adtech-cuttable-adds-20m-million-series-a/) The platform’s performance claims also come from the company’s analysis, not a peer-reviewed or independently audited study. Cuttable said an analysis of more than 280,000 ads and more than US$320 million in Meta spending found that one ad in 11 returned at least 10 times its spend. Startup Daily reported an earlier or differently scoped analysis of US$260 million across 680 ecommerce brands, which the company said suggested brands needed around 42 ads to find one that meaningfully improved results. The differing samples make direct comparison difficult. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [3](https://www.startupdaily.net/topic/funding/sam-kroonenburgs-adtech-cuttable-adds-20m-million-series-a/) ## What the U.S. push will test Cuttable’s bet is that performance marketers will value a system that links ad production to measurement, rather than another tool that only generates creative. Its U.S. revenue share and hiring plans indicate the market has become important to the company, but the funding announcement does not disclose revenue, profitability, customer retention or the size of the new U.S. team. Those measures will determine whether the new product can turn reported demand into durable growth as brands weigh automation against human review and control. [1](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) [2](https://www.adweek.com/media/pitch-deck-cuttable-raises-20m-to-turn-brands-photos-and-videos-into-meta-ads/) ## Reporting sources 1. [Cuttable via PR Newswire: Cuttable Unveils Next-Generation AI Advertising Platform as U.S. Expansion Accelerates](https://www.prnewswire.com/news-releases/cuttable-unveils-next-generation-ai-advertising-platform-as-us-expansion-accelerates-302916612.html) (2026-10-23) 2. [Adweek: Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads](https://www.adweek.com/media/pitch-deck-cuttable-raises-20m-to-turn-brands-photos-and-videos-into-meta-ads/) (2026-10-22) 3. [Startup Daily: Sam Kroonenburg’s adtech, Cuttable, adds $20m million Series A](https://www.startupdaily.net/topic/funding/sam-kroonenburgs-adtech-cuttable-adds-20m-million-series-a/) (2026-10-22)