# JoJo Siwa says her signature bows remain part of her style

At a Los Angeles dance-industry event, Siwa discussed the adult-focused Joelle Bows line and said she does not plan to give up the accessory.

By The Signal Edition | Entertainment / Celebrity News
Published: 2026-10-25T16:30:54Z
Updated: 2026-10-25T16:30:54Z
Canonical: https://www.thesignaledition.com/article/jojo-siwa-says-bows-stay-part-of-her-style-qpddto
Image: https://www.thesignaledition.com/media/496c128ac8277297adea76c02ae8210c.jpg (JoJo Siwa during an Entertainment Tonight interview.; credit: Source: Entertainment Tonight)

## Summary
- Siwa said she will keep wearing bows during an Oct. 21 interview at the Industry Dance Awards in Los Angeles.
- She described Joelle Bows as an adult-oriented extension of the hair-accessory brand she runs with her mother, Jessalynn.
- The adult-focused line launched earlier in 2026 as Siwa regained creative control over the bow designs.

## The bow stays

JoJo Siwa says the hair bows that became her signature will remain part of her look, even as her style and audience change. In an interview with PEOPLE at the Industry Dance Awards in Los Angeles on Oct. 21, Siwa said she expects to keep wearing them and pointed to “Joelle Bows,” an adult-oriented line, as an evolution of the accessory. She said she wore one to the event. [1](https://people.com/jojo-siwa-says-this-one-accessory-will-always-be-part-of-her-life-exclusive-12190494)

Siwa also discussed the business behind the accessory, telling PEOPLE that her mother, Jessalynn, runs the company and that they are equal partners. The interview links the personal style detail to a broader shift in the brand: Siwa says she now has a hand in the designs rather than wearing bows selected for her by a licensing operation. [1](https://people.com/jojo-siwa-says-this-one-accessory-will-always-be-part-of-her-life-exclusive-12190494) [2](https://www.thepinknews.com/2026/02/24/jojo-siwa-bows-joelle-instagram/)

## A more grown-up line

The Joelle Bows collection was introduced earlier this year as Siwa’s public persona moved toward the name Joelle. PinkNews reported in February that the relaunch brought back the familiar bow range alongside the new line, which uses more mature styles. Business Insider’s February profile likewise described Siwa’s return to designing bows herself after years in which she said she had limited control over the products sold under her name. [2](https://www.thepinknews.com/2026/02/24/jojo-siwa-bows-joelle-instagram/) [3](https://www.businessinsider.com/jojo-siwa-money-business-empire-worth-millions-bow-launch-2026-2)

The latest interview does not announce a new bow launch; it is a statement about how the accessory fits into Siwa’s life now. That distinction matters as the Joelle label expands the product range while preserving the recognizable bow that helped define her public image during her rise on reality television and in music. The company’s ownership and product plans are described here through Siwa’s interview statements and reporting on the relaunch. [1](https://people.com/jojo-siwa-says-this-one-accessory-will-always-be-part-of-her-life-exclusive-12190494) [2](https://www.thepinknews.com/2026/02/24/jojo-siwa-bows-joelle-instagram/) [3](https://www.businessinsider.com/jojo-siwa-money-business-empire-worth-millions-bow-launch-2026-2)

## Reporting sources
1. [PEOPLE: JoJo Siwa Reveals the One Style Accessory That Will Always Be Part of Her Life](https://people.com/jojo-siwa-says-this-one-accessory-will-always-be-part-of-her-life-exclusive-12190494) (2026-10-25T11:45:00Z)
2. [PinkNews: JoJo Siwa relaunches brand that made her multi-millionaire after personal change](https://www.thepinknews.com/2026/02/24/jojo-siwa-bows-joelle-instagram/) (2026-02-24T00:00:00Z)
3. [Business Insider: JoJo Siwa is in control: After painful lessons as a child star, 22-year-old JoJo Siwa is reclaiming her multimillion-dollar brand](https://www.businessinsider.com/jojo-siwa-money-business-empire-worth-millions-bow-launch-2026-2) (2026-02-23T18:20:22Z)