# FDA Recall Covers 4.3 Million Toothpaste Units Across 17 Products

The Class II recall includes selected Brush Buddies, BB, evo and ARU lots, including children’s character-themed toothpaste. The FDA lists manufacturing-practice deviations but has not specified the underlying issue.

By The Signal Edition | Health / Consumer safety
Published: 2026-10-22T18:30:00Z
Updated: 2026-10-22T18:30:00Z
Canonical: https://www.thesignaledition.com/article/toothpaste-recall-9ojx0o
Image: https://www.thesignaledition.com/media/d896a3e5ece208290984c40f31045aef.avif (A person putting toothpaste on a toothbrush in a bathroom; credit: Ron Lach / Pexels)

## Summary
- The FDA Enforcement Report lists 17 toothpaste product recalls totaling 4,301,700 units, initiated September 10, 2026, and classified Class II on October 19.
- The products were made by Pritam International Private Limited and distributed in the United States by Ashtel Studios Inc.; affected lines include Brush Buddies, BB, evo and ARU.
- The listed reason is deviations from current good manufacturing practice (CGMP). The report does not name a specific defect or say that contamination was found.
- Check the exact product and lot details in FDA’s notice; the recall does not cover every item sold under these brand names.

## A nationwide recall across 17 products

A U.S. Food and Drug Administration enforcement report lists a Class II recall covering 4,301,700 toothpaste units across 17 product entries. Pritam International Private Limited initiated the voluntary recall on September 10, 2026; FDA posted the classified report on October 19. The products were distributed nationwide in the United States by Ashtel Studios Inc. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [3](https://www.health.com/toothpaste-recall-october-2026-12186381) [4](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/)

The list includes selected Brush Buddies and BB anticavity toothpastes, including Barbie, Hot Wheels, Crayola and My Little Pony-branded varieties, plus ice-cream-inspired flavors. It also names two evo products marketed for sensitivity and whitening and two ARU formulas marketed for gum health and cavity protection. Only specified product codes and lots are included; a brand name alone does not establish that a tube is recalled. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [3](https://www.health.com/toothpaste-recall-october-2026-12186381) [4](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/)

## What the stated reason does—and doesn’t—say

FDA gives the reason as deviations from current good manufacturing practice, or CGMP. These requirements are manufacturing controls intended to help ensure regulated products are consistently made and meet quality standards. The enforcement entry does not explain which procedure or control was involved. It does not identify a contaminant, say that contamination was detected, or describe a specific ingredient problem; claims beyond the stated manufacturing deviations would go further than the public notice supports. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [2](https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/enforcement-reports) [4](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/)

Class II is the FDA’s middle recall category. The agency defines it for situations where use or exposure may cause temporary or medically reversible adverse health consequences, or where the probability of serious adverse health consequences is remote. That classification describes the agency’s hazard assessment; it is not a statement that every user will be harmed. The enforcement report does not provide a case count or identify illnesses linked to these products. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [2](https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/enforcement-reports) [4](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/)

## How to check a tube

Compare the name, size, NDC or UPC, and lot code printed on your tube with the corresponding entry in the FDA notice. The listed recall covers selected lots, and the notice includes product identifiers and expiration dates to help distinguish affected items from other products with similar branding. If a tube matches, stop using it and contact the retailer or manufacturer about return or refund options. If you are unsure, use the official FDA listing rather than guessing from the flavor or character on the package. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [3](https://www.health.com/toothpaste-recall-october-2026-12186381) [4](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/)

Expiration dates on listed lots extend from late 2026 into 2028, so the date by itself is not enough to determine whether a product is affected. Match the full lot code and product details. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [3](https://www.health.com/toothpaste-recall-october-2026-12186381)

FDA says enforcement reports are updated after the agency completes its hazard assessment; classifications can therefore appear after a company begins a voluntary recall. Readers should consult the current FDA event page for the full product-and-lot list and any later updates. [1](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) [2](https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/enforcement-reports)

## Reporting sources
1. [U.S. Food and Drug Administration: Enforcement Report: Event 99849, Pritam International Private Limited](https://www.accessdata.fda.gov/scripts/ires/index.cfm?Event=99849) (2026-10-19)
2. [U.S. Food and Drug Administration: Enforcement Reports](https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/enforcement-reports) (2025-06-17)
3. [Health: FDA Announces Nationwide Recall of More Than 4 Million Tubes of Toothpaste](https://www.health.com/toothpaste-recall-october-2026-12186381) (2026-10-21)
4. [Good Housekeeping: FDA Announces Nationwide Recall of Popular Toothpastes—Here’s Everything You Need to Know](https://www.goodhousekeeping.com/what-to-buy/beauty-products/a74208527/toothpaste-recall-brush-buddies/) (2026-10-22)