McDonald’s McRib returns Oct. 27 in select U.S. markets

A regional return begins Tuesday

McDonald’s is bringing the McRib back to select U.S. restaurants beginning Oct. 27, the company confirmed this week, restarting a limited-time promotion that will not reach every market. McDonald’s senior marketing officer Guillaume Huin wrote on X that the sandwich would return “as early as 10/27” at select U.S. restaurants. USA Today reported that the chain told the newspaper the regional rollout would run for a limited time. ^{[1] [2]}

The cities initially identified by People were Los Angeles, Chicago, Miami, Atlanta, Philadelphia and Dallas, with additional locations still to be announced. USA Today later reported that the company also named Cleveland, Seattle and St. Louis among cities included in the rollout. The chain directed customers to check its app for availability at nearby restaurants; the published city lists do not mean every restaurant in those metropolitan areas will offer the sandwich. ^{[1] [2]}

What customers can expect

McDonald’s describes the McRib as seasoned boneless pork dipped in barbecue sauce, topped with slivered onions and pickles, and served on a toasted homestyle bun. The company’s product page says availability is limited and directs customers to check locally. Neither the company information cited in the rollout reports nor McDonald’s product page gives a national price or a firm end date for this year’s offer, so prices and the length of availability may depend on the participating restaurant. ^{[3] [1] [2]}

The sandwich is a recurring seasonal item rather than a permanent addition to the U.S. menu. USA Today noted that the 2025 return reached some markets in mid-November, while a nationwide offering followed in late November 2024. This year’s earlier announced start and regional scope make restaurant-level availability especially important for customers trying to find it. ^[2]

Availability remains location-specific

McDonald’s has not published a complete list of participating restaurants or an end date for the promotion in the coverage reviewed. People reported that the company confirmed the return on Oct. 22, and USA Today reported some customer sightings before the announced date, but those reports do not establish availability at every nearby location. Customers should use the McDonald’s app or contact a restaurant directly before making a special trip. ^{[1] [2]}